A brand that holds up on the job site
Construction is a trust business. Conner needed a brand that read as established, capable, and safety-minded the moment it showed up in a feed or on a truck door.
They also needed a social presence that did not look thrown together. Consistency is the whole game: one look, applied again and again, until the brand is recognizable before anyone reads the name.
The deliverables
Brand identity
A confident red, silver, and charcoal palette paired with heavy industrial type for a system that feels engineered, not decorated.
Logo suite
Primary and alternate logo variants iterated for use across signage, vehicles, apparel, and digital.
Social design system
A repeatable template language using hazard-stripe accents and a strict type hierarchy so every post is unmistakably Conner.
Post graphics
Ready-to-publish layouts for project highlights, hiring, and announcements that drop new content into the system in minutes.
Industrial, not generic
We leaned into the materials of the trade. Hazard-stripe accents, structural type, and a charcoal-and-steel palette give the brand a working-class confidence that a softer, rounder identity never would.
Archivo Black and Oswald do the heavy lifting on type, set with tight, deliberate hierarchy so a phone-sized post still reads instantly.
A complete visual system that turns one-off posts into a recognizable brand, consistent across every truck, sign, and feed.