Turn searches into booked consultations
A New You needed more than a logo. They needed a way for people actively searching for dentures and dental implants to find them, trust them, and pick up the phone.
The catch with high-intent dental searches is that the click is expensive and the patient is comparing options. Every part of the journey, from the ad headline to the page they land on, has to earn the next step.
The deliverables
Logo refresh
Converted the existing mark to a clean white version on a transparent background so it sits correctly on dark headers, ads, and print.
Implants landing page
A dedicated, conversion-focused page for dental implant searches with clear benefits, trust signals, and a single obvious call to action.
Dentures landing page
A parallel page tuned to denture intent, separating the two services so each ad sends people to exactly what they searched for.
Google Ads strategy
A complete account and campaign architecture document covering structure, match types, budget, and the search themes worth paying for.
Match the message to the search
We split implants and dentures into their own paths rather than dumping every visitor onto one generic page. Someone searching for implants lands on implant copy; someone searching for dentures lands on dentures. That tight message match is what keeps cost per lead down.
The campaign was structured around real patient intent and built directly in a clean account under the agency manager, with billing and tracking set up so the practice can see what each dollar returns.
A complete acquisition system, brand, pages, and campaigns, built to send high-intent patients straight to a page designed to book the consult.